How would you describe your company in a single tweet?
Making life beautiful and better for others’
How did it all start and why?
I taught for 8 years before I truly had the nerve to become an entrepreneur. After I started my International Italian Café, my first year in the business dumped me into a rough patch. I wasn’t making profit; the café’s finances were in turmoil.
But something kept me going at that café for 5 years; and that was the urge to help my customers overcome personal challenges.
There is no better place to meet people from all over the world like an Italian café. It was here that I realized that there are people in this world suffering within themselves, struggling with problems that have long overwhelmed them. It’s queer how a lack of motivation can lead to thoughts of suicide.
Having struggled financially and emotionally in my first year running my business and turning my fortunes around through daily motivation and hope; I connected to numerous depressed customers in ways unimaginable. In my little way as a café owner, I managed to inspire and motivate quite a lot of people to improve and turn their lives for the better.
Five years later, I closed my café to create Avyanna; a platform designed to motivate and inspire people from all walks of life through forum discussions, as well as distribute imprint-clothing merchandise.
Problem
Our world today is a global village, albeit one with a heterogeneous population. With so many advancements in social media technology, people have never felt more alone than they do now. So how can we connect strangers from far and near? How do we make them friends? And how can we get these people to unify emotionally?
Well, by motivating them when they ask for help. This is what Ayvanna stands for: ‘Making life beautiful and better for others’
The Solution
We are all the same: unique, extraordinary, and beautiful individuals—regardless of language, skin color, or ideology. Ayvanna is not just a brand, it is a way of life; one which seeks to bring out the best in people by connecting them to others who share their problems.
Avyanna is not just an online community; it is a hub of vibes and positivity. We want to become a beacon of light for everyone sinking into depression. This is who we are at Avyanna and what we offer the world.
Team
Avyanna enjoys a close-knit team of freelancers, with Terence Omoruyi as founder and administrator; and Godwin Oladele a top-notch and versatile freelancer handling the platform’s content. Other tasks such as branding and marketing are outsourced to other freelancers who are active members on the Avyanna forum.
Achievements
Avyanna has managed to keep a lot of freelancers employed. We also have arrays of quality clothing, as well as supplementary items with inspiring quotes to make people feel loved. In fact, locally, Avyanna has been fantastic. Combined with the number of emails gleaned from our international store, we are primed for top-notch email marketing outreaches.
We have also added a software development company to the fold. They have promised us groundbreaking technology, which we cannot wait to share with the rest of the world.
Why We Need Funding
In just a few months, Avyanna has grown from just an ‘idea’ to a booming online community and a counterpart eCommerce store. The viability of Avyanna as a business is quite clear: we have survived our first year as a startup, and are continuing to expand in various segments of our establishment.
When people ask, ‘What is Avyanna?’ we show them what it is; and (with sufficient financial support) what it could become:
- Avyanna Stores: Presently, Avyanna has an online store selling beautiful printed t-shirts and accessories to people from all around the world. We also have a local Japanese store catering to a wide customer base.
With funding: Avyanna could add more high-quality stock such as shoes, bags, belts; basically, all types of activewear for men and women constantly requested by our customers. There have also been requests for children’s wear from customers. With adequate funding, Avyanna could afford t-shirt printing machines and can begin mass production of these products; and open physical stores locally and internationally to attract even more customers.
- Avyanna Tech: Yes, Avyanna is actively in the tech business as well. As aforementioned, we are in talks with software engineers to create a groundbreaking wireless speaker charger called ‘Dream’ Its prototype still being developed, the ‘Dream’ will solve the problem of bad Wi-Fi connectivity for many freelancers living in the suburbs. Possessing an array of next-level tech features, this device is truly a game-changer.
With funding: Avyanna could speed up the development of the Dream. Sooner than later, this next level speaker charger could be a plug and play device in hotels, offices, and homes worldwide. A tech like this needs little promotion; however, with adequate funding to back a creative marketing strategy, Avyanna can generate millions of money in sales solely with the sale of this product.
- Avyanna Motivation Café: To support our online community, Avyanna is currently pursuing the construction of motivational cafes; a place where people can relive stress through food, drinks, music, as well as friendly and insightful discussions with others. We envision a café, open 24/7, which is cozy enough to be considered a second home to many customers.
With funding: Leveraging on my previous experience as an Italian café owner, expanding Avyanna motivation café will not be a problem. With sufficient funding, we can build numerous cafes across the continent, increasing our customer base and sales in the process. Combined with our physical stores, we can build cafés in Japan and expand globally, as we gain recognition.
Why should you invest in Avyanna?
Avyanna, of course, has a direction; and it needs funding to achieve that. Your support, should we acquire it, will take Avyanna to the next level. With sufficient capital, we can assemble the best team, further our marketing endeavors, add new stock to our online store and upscale the business.
In the next 2-3 years, we see:
- Avyanna stores becoming a global conglomerate both locally and internationally.
- Avyanna motivational forum having 2 million+ active members, and maximizing its ad revenue; which is incredibly profitable.
- Avyanna speaker-charger tech in the hands of millions of customers globally.
- Avyanna motivation café becoming a ‘feel good’ hub for people from all over the world.
Marketing Strategy
I could fill up this section with numerous marketing possibilities, but you know, as well as I do, that anyone can create a marketing plan. One thing stands out for Avyanna however; and that is the fact that we have a strong brand—a brand people want to be a part of, for free.
Head over to the Avyanna forum, and you’ll see hundreds of busy freelancers who take precious time, out of their busy schedule, to converse with each other. Head over to our YouTube channel, and you’ll see thousands upon thousands of views from people who instantly connect to our brand.
Our brand is strong enough to compete in this niche industry. Avyanna has proved that time and time again. Because of our strong branding, it doesn’t take much for Avyanna to convince top-class marketers and influencers to promote our products.
Combine our brand strength with powerful promotion, and the possibilities of Avyanna cementing its place as a global hub of motivation becomes super apparent.
Fund us today. Everyone at Avyanna needs your support.
Contact email: [email protected]
Our forum link: https://www.avyannamotivation.com/
